Sony Ericsson maximises the mobile experience with its communication entertainment strategy at Social Media Release

Sony Ericsson maximises the mobile experience with its communication entertainment strategy

Sony Ericsson reinforces itself as THE leading Communication Entertainment brand, offering a range of handsets and services that unite best in class entertainment experiences with communications

London, UK - May 28, 2009 - Sony Ericsson today announced a number of new consumer experiences which will be delivered through three new phones - Satio, Yari, Aino and an addition to the PlayNow™ line-up with the introduction of PlayNow™ arena with movies. Today’s announcement sees Sony Ericsson taking its first step towards delivering upon the strategy which the company shared at Mobile World Congress in Barcelona in February to be THE Communication Entertainment brand.

Sony Ericsson Satio
Satio provides you access to all your media in one place - just tap directly into your favourite features with the five standby panels and you’re ready to go. First introduced in Barcelona as the ‘Idou’ Satio puts the future of mobile entertainment in the palm of your hand. You can watch your favourite movies on the bus or catch up with your TV shows while on your lunch break thanks to Satio.

Sony Ericsson Yari
Yari is the ultimate phone for mobile fun, whether it’s gaming you’re after or multimedia action. Nothing to hold, nothing to twist - except your body - gesture gaming technology gives users a unique gaming experience no matter where they are. With a variety of games to choose from, whether you want to keep fit and stay in shape or just want to beat your best score at tennis or boxing, Yari brings you fun wherever you are.

Sony Ericsson Aino
Aino gives users a unique mobile phone experience with its keypad and a media focused touch user interface. Get the latest videos, music tracks and podcasts from your PC to Aino over Wi-Fi™ using Media Go™ PC application and Media Home on the phone. Listen to music with the stylish Bluetooth™ headset in superb quality with Clear audio experience. With Remote Play, connect to PLAYSTATION®3 in your home, or by the Internet or 3G network* from wherever you are in the world and enjoy your favourite photos, music and videos.

PlayNow™ arena with movies
PlayNow™ arena with movies is a bundled movie service from Sony Ericsson, included out-of-the-box for selected handsets, allowing consumers to watch up to 60 movies a year on their mobile phone. Optimised to give consumers the best possible viewing experience, users can choose from a selection of around 15 movies at any one time, with additional titles being added to the catalogue each month. After side loading feature length films onto your phone, you can watch them as often as you like for up to 90 days.

For more information please visit http://www.sonyericsson.com/press

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Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson please visit www.sonyericsson.com.

FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Global Communications & PR
Mattias Holm: +44 208 762 6065
General Press: +44 208 762 5858
E-mail: press.global@SonyEricsson.com
Product images: www.sonyericsson.com/press